Full-time, finally
You are buying most days, not just Saturdays. The limit on your month is no longer finding deals — it is the backlog of things you found and have not listed yet.
Growth
Anchovy
Anchovy Package · Growth
Anchovy is where the choosing stops. Scan, list and reprice all arrive switched on, so the loop finally closes — and PRO adds the second Amazon account and the seats for the people who have started joining you.
$99$199/monthStandardPRO tier
Standard $99/month · PRO $199/month
“The month stops being capped by how fast one person can type.”
12Amazon accounts
25Users
$20K$40KMonthly turnover
2,0004,000Stock items
3Tools included
Anchovy is the plan for the second year
When sourcing is no longer the hard part, and everything downstream of the buy decision is what actually caps the month.
The first pair of hands
A VA lists while you source. Two seats on Standard, five on PRO, each with their own login — which is a great deal safer than your password on a sticky note.
A second storefront
A separate account for a different brand, category or marketplace, run from one screen instead of two browser profiles and a lot of hope. That is what the PRO tier is for.
Anchovy is probably not your plan if…
Your stock is spread across warehouses and you are getting stranded or oversold, or your accountant has started asking for settlement-level reconciliation. Those are inventory and accounting problems, and they are solved a plan or two further up. Look at Dolphin instead →
All three core tools, no trade-offs
The loop that decides whether an Amazon business works — find it, list it, hold the price — with nothing missing from the middle.
MobyScan Included
Scan a barcode in the aisle and see landed profit, FBA fees and sales rank before the item goes in your cart.
In AnchovyBuy decisions with the fee maths already done, on the shop floor and in the van.
MobyLister Included
Turn a UPC or ASIN into a live Amazon listing — condition notes, templates and FNSKU labels included.
In AnchovyThe backlog killer. Bulk listing from a spreadsheet, templates for condition notes, labels out the other end.
MobyPricer Included
Rule-based repricing inside a floor and a ceiling you set. It chases the Buy Box against the seller types you choose and stops rather than selling under your margin.
In AnchovyYour floor, defended around the clock. Compete by seller type and rating, and win the Buy Box on the terms you set.
What PRO actually changes
PRO does not hand you different buttons — it raises the ceilings. Two Amazon accounts instead of one, five seats instead of two, twice the operations, twice the turnover and twice the catalogue. Same three tools, running at PRO grade with a lot more room around them.
Every limit, in one table
The same figures that appear on the printed sheet — nothing rounded up for the website.
| Limit | Standard | PRO |
|---|---|---|
| Amazon accounts | 1 | 2 |
| Users | 2 | 5 |
| Included tools | MobyScan · MobyLister · MobyPricer | Same three, PRO grade |
| Switch operations | 250 | 500 |
| Block operations | 250 | 500 |
| Fixer operations | 250 | 500 |
| Monthly turnover | $20K | $40K |
| Stock items | 2,000 | 4,000 |
| API access | — | — |
| Phone & email support | ✓ | ✓ |
A week on Anchovy
Five days, three tools and the handful of moments where the plan actually earns its price.
01
Monday — buy day
You are out with the scanner all morning. Every deal is judged on landed profit rather than a discount sticker, and the ones that clear the bar go straight into a buy list your VA can see before you are back in the car.
MobyScan02
Tuesday — the backlog clears
Yesterday’s haul goes up in bulk instead of one at a time: a spreadsheet in, templates applied, FNSKU labels printed, shipment ready. The pile that used to take an evening takes a coffee.
MobyLister03
Wednesday — the floor holds
A competitor drops their price hard to move stale stock. Your rules follow them down as far as your floor and then simply stop. You lose the Buy Box for a while and keep the margin — which was the right trade.
MobyPricer04
Thursday — the second account
On PRO, the second storefront reports into the same screen. One catalogue view, one set of rules, two sets of numbers that no longer have to be added up by hand.
PRO tier05
Friday — the number
$20K on Standard, $40K on PRO, and a catalogue up to 4,000 items. Anchovy is sized so that a full-time single operator with help does not spend the year bumping into it.
The month stops being capped by how fast one person can type.
That is the promise the Anchovy sheet was built around, and every figure on this page is taken straight from it.
What you are actually paying for
The jump from Minnow
+$50That is the entire price of stopping the choice between listing and repricing. For most sellers the second tool more than pays for the difference.
Standard to PRO
$99 → $199Twice the accounts, more than twice the seats, twice the operations, twice the turnover, twice the catalogue. Ceilings, not features.
Where it ends
$40K · 4,000 itemsPast that the pressure usually moves from listing speed to stock accuracy — and stock accuracy is what Dolphin was built for.
Anchovy FAQ
Questions
Questions
about Anchovy
The things sellers ask us before they commit to this plan specifically.
Not answered here?
Tell our McKinney, TX team your monthly turnover, SKU count and headcount. Fifteen minutes is usually enough to know whether Anchovy is the right size — including when the honest answer is no.
Talk to us 214 214 MOBYWhat is the real difference between $99 and $199?
Room, not features. Both tiers give you MobyScan, MobyLister and MobyPricer. PRO takes you from one Amazon account to two, from two seats to five, from 250 operations to 500, from $20K turnover to $40K and from 2,000 stock items to 4,000.
Do the three tools come at PRO grade on the Standard tier?
No — PRO grade comes with the PRO tier. On Standard you get the full working version of all three tools inside the Standard limits.
What exactly is a seat?
One person with their own login. Two people can be in Anchovy at once on Standard and five on PRO, which is the point: your VA lists while you are still out sourcing.
What does “2 Amazon accounts” mean on PRO?
Two separate Seller Central accounts connected to the same Anchovy subscription — a second brand, a second entity or a second marketplace — reporting into one screen.
How is monthly turnover measured?
It is the gross sales flowing through the Amazon accounts you have connected, counted per calendar month. Refunds and cancellations are not sales, so they do not count against you.
Can I move from Standard to PRO in the middle of a month?
Yes. Upgrades take effect immediately and are prorated, so you pay for the part of the month you actually use at the higher tier.
What counts as a Switch, Block or Fixer operation?
These are the automated actions your rules can take. Anchovy includes 250 of each a month on Standard and 500 on PRO. If you are regularly running the allowance down, that is the signal to move up rather than a reason for anything to stop working.
When should I be looking at Dolphin instead?
When the sentence that describes your problem starts with stock rather than listings — stranded inventory, oversells, restocks guessed from memory — or when you want an API connection into your own systems.
Do I keep everything if I upgrade later?
Yes. Catalogue, cost basis, rules, templates and history all carry over. An upgrade changes your limits, not your data.
All plans
Every plan, side by side
All five run on the same Core Suite and the same shared record. What changes is how many Amazon accounts, seats and units you get — and moving between them later costs you nothing but the price difference.
