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One catalogue, many storefronts
Write the listing once and publish it, with per-channel overrides for the places a channel genuinely differs — a shorter title here, a different category there. Edit the source and every channel follows.
Adding a channel is easy. Keeping one honest stock number is not.
Most sellers who leave Amazon-only do it twice: once with enthusiasm, and again after the oversells, the late cancellations and the account metrics that took a quarter to recover. The difficulty was never the listing. It was that a single unit was being advertised in three places at once. MobyChannel puts one catalogue and one stock pool underneath every storefront, so the unit that sells on eBay disappears from Amazon in the same minute.
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Nobody abandons multi-channel because listing on Walmart was hard. They abandon it because the same twelve units were promised to three different buyers.
The design principle here is that adding a channel should add revenue and nothing else — no second inventory, no second workflow, no second place to look.
Write the listing once and publish it, with per-channel overrides for the places a channel genuinely differs — a shorter title here, a different category there. Edit the source and every channel follows.
Allocate a percentage or a fixed buffer per channel, or let a channel draw from the whole pool. This is how you protect Amazon stock during Q4 without pulling your other listings down.
Every order from every channel in one queue, with the fulfilment route and the deadline attached. Fulfil from your own shelf or through Amazon’s multi-channel fulfilment, decided per channel or per order.
Each channel has its own fees and its own buyer. Set price rules and floors per channel so a sale is worth having wherever it happens, rather than copying an Amazon price and hoping.
Suppressed listings, rejected attributes and missing required fields surfaced per channel, because every marketplace refuses things for its own reasons and none of them tell you loudly.
Revenue by channel is easy and misleading. With MobyPoint attached you get profit by channel after that channel’s fees — which is occasionally the end of a channel.
The setup order matters here: stock rules before listings, always. Sellers who publish first are the ones who oversell in week one.
Authorise each marketplace or store. Existing listings are matched to your catalogue rather than duplicated alongside it.
Match, do not duplicateReserves and buffers per channel, before anything goes live. This is the step that decides whether multi-channel works for you.
Reserves · buffersPush the listings with per-channel overrides, and keep editing in one place from then on.
One source of truthOrders arrive in a single stream with deadlines and routes attached. The number of channels stops changing how the day feels.
Unified ordersA unit sells on eBay. If Amazon still shows it as available a moment later, you have a problem that no amount of good listing work prevents. Everything in MobyChannel is arranged around closing that gap and around giving you deliberate control of what each channel is allowed to promise in the first place.
MobyChannel only works because the stock, cost and pricing underneath it are already shared.
Two storefronts with two stock numbers is not two channels. It is one channel and a liability.
MobyChannel exists so that the second storefront adds revenue rather than cancellations.
Worth adding when a second channel is a plan rather than an experiment — and honestly, not before.
Full PRO-grade multi-channel on its own — catalogue publishing, stock pooling with reserves, unified orders and per-channel pricing for a single seller account.
Start free trial 14-day trial · no card neededIncluding the question we are asked most, which has an answer many sellers do not expect.
Tell our McKinney, TX team what your week actually looks like and we will tell you whether MobyChannel changes it — or whether another tool is the better first move.
Talk to us 214 214 MOBYProbably not yet, and we would rather you kept the money. MobyChannel earns its place when a second channel is a genuine plan with stock allocated to it — not when it is an experiment you check on Sundays. Come back to it when the second channel has a target attached.
The major Amazon marketplaces plus other large marketplaces and your own store. Because integrations change, ask us about the specific channel that decides this for you before you buy rather than after.
The update goes out as soon as the sale is seen, rather than waiting for a nightly batch. Where a channel’s own API limits how quickly it will accept updates, reserves are the tool that covers the difference — which is exactly what they are for.
Yes, and you should. Reserves can be a percentage or a fixed number of units per channel. Most sellers protect their Amazon allocation in the fourth quarter and open it up again in January.
No. One catalogue entry publishes everywhere, with overrides where a channel needs something different — a shorter title, its own category, a channel-specific image. You edit the source, and the channels follow.
Whoever you decide, per channel or per order. Amazon’s multi-channel fulfilment can ship orders that came from elsewhere, or you can pick from your own shelf. The order stream shows the route and the deadline either way.
Returns come back into the same stock ledger, so a sellable unit rejoins the pool rather than becoming a mystery on a shelf. Each channel’s own returns policy still governs the customer side of it.
If you already need the seats and turnover that Octopus provides, the PRO tier is the cheaper route to MobyChannel. If you are on a smaller plan and multi-channel is the only piece you need, MobySolo at $299 keeps everything else where it is.
Every tool here reads and writes to the same catalogue, so turning another one on adds a capability rather than another login. Open any of them to see what it does.
See profit, fees and rank before you buy.
Turn a scan into a live listing without re-typing it.
Chase the Buy Box without breaking your floor.
Details coming soon.
Stock that stays honest across warehouses.
Take the same catalogue beyond Amazon.
You are hereEvery Amazon payout reconciled to the cent.