{"id":194,"date":"2026-10-29T09:10:27","date_gmt":"2026-10-29T09:10:27","guid":{"rendered":"https:\/\/mobytechsuite.com\/?page_id=194"},"modified":"2026-11-06T20:45:32","modified_gmt":"2026-11-06T20:45:32","slug":"anchovy","status":"publish","type":"page","link":"https:\/\/mobytechsuite.com\/tr\/anchovy\/","title":{"rendered":"Anchovy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"194\" class=\"elementor elementor-194\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2192815b e-con-full mt-sec e-flex e-con e-parent\" data-id=\"2192815b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ceaec33 elementor-widget elementor-widget-html\" data-id=\"7ceaec33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<i class=\"mt-pg mt-pg-anchovy\" hidden><\/i><span id=\"main\" tabindex=\"-1\"><\/span>\n<section class=\"pk-hero\">\n  <div class=\"wrap\">\n    <div class=\"rv in\">\n      <nav class=\"pk-crumb\" aria-label=\"Breadcrumb\"><a href=\"\/\">Home<\/a><span>\/<\/span><a href=\"\/#pricing\">Plans<\/a><span>\/<\/span><b>Anchovy<\/b><\/nav>\n      <span class=\"pk-eyebrow\">Growth<\/span>\n      <h1>Anchovy<\/h1>\n      <div class=\"pk-orig\">Anchovy Package \u00b7 Growth<\/div>\n      <p class=\"pk-lead\">Anchovy is where the choosing stops. Scan, list and reprice all arrive switched on, so the loop finally closes \u2014 and PRO adds the second Amazon account and the seats for the people who have started joining you.<\/p>\n      <div class=\"pk-price\"><span class=\"amt\"><span class=\"v-std\">$99<\/span><span class=\"v-pro\">$199<\/span><\/span><span class=\"per\">\/month<\/span><span class=\"tag\"><span class=\"v-std\">Standard<\/span><span class=\"v-pro\">PRO tier<\/span><\/span><\/div>\n      <p class=\"pk-both\" style=\"margin:14px 0 0;font-size:15px;color:var(--ice)\">Standard <b style=\"color:#fff\">$99<\/b>\/month &middot; PRO <b style=\"color:#fff\">$199<\/b>\/month<\/p>\n      <div class=\"pk-tog\" role=\"group\" aria-label=\"Plan tier\"><button type=\"button\" id=\"tStd\" aria-pressed=\"true\">Standard<\/button><button type=\"button\" id=\"tPro\" aria-pressed=\"false\">PRO<\/button><\/div>\n      <div class=\"pk-cta\">\n        <a class=\"btn btn-solid btn-pill\" href=\"https:\/\/moby6.mobytechsuite.com\/page-subscription\">Start free trial<\/a>\n        <a class=\"btn btn-ghost btn-pill\" href=\"#spec\">See every limit<\/a>\n      <\/div>\n      <p class=\"pk-note\">&ldquo;The month stops being capped by how fast one person can type.&rdquo;<\/p>\n    <\/div>\n    <div class=\"pk-poster rv in\">\n      <figure class=\"shot\"><img decoding=\"async\" src=\"https:\/\/mobytechsuite.com\/wp-content\/uploads\/2026\/10\/plan-sheet-anchovy-en.jpg\" alt=\"Anchovy package sheet\"><figcaption>The Anchovy package sheet<\/figcaption><\/figure>\n      <img decoding=\"async\" class=\"pk-mascot\" src=\"https:\/\/mobytechsuite.com\/wp-content\/uploads\/2026\/10\/mascot-anchovy-240.jpg\" alt=\"Anchovy mascot\">\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616f9443 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"616f9443\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68b92265 elementor-widget elementor-widget-html\" data-id=\"68b92265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wrap pk-strip-wrap rv\"><div class=\"pk-strip\">\n  <div class=\"pk-stat\"><b><span class=\"v-std\">1<\/span><span class=\"v-pro\">2<\/span><\/b><span>Amazon accounts<\/span><\/div>\n  <div class=\"pk-stat\"><b><span class=\"v-std\">2<\/span><span class=\"v-pro\">5<\/span><\/b><span>Users<\/span><\/div>\n  <div class=\"pk-stat\"><b><span class=\"v-std\">$20K<\/span><span class=\"v-pro\">$40K<\/span><\/b><span>Monthly turnover<\/span><\/div>\n  <div class=\"pk-stat\"><b><span class=\"v-std\">2,000<\/span><span class=\"v-pro\">4,000<\/span><\/b><span>Stock items<\/span><\/div>\n  <div class=\"pk-stat\"><b>3<\/b><span>Tools included<\/span><\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f101872 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"5f101872\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3275af4a elementor-widget elementor-widget-html\" data-id=\"3275af4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\"><h2 class=\"pk-h\">Anchovy is the plan for the second year<\/h2><p>When sourcing is no longer the hard part, and everything downstream of the buy decision is what actually caps the month.<\/p><\/div>\n    <div class=\"pk-fit rv\">\n    <article class=\"fitc\"><i>01<\/i><h4>Full-time, finally<\/h4><p>You are buying most days, not just Saturdays. The limit on your month is no longer finding deals \u2014 it is the backlog of things you found and have not listed yet.<\/p><\/article>\n    <article class=\"fitc\"><i>02<\/i><h4>The first pair of hands<\/h4><p>A VA lists while you source. Two seats on Standard, five on PRO, each with their own login \u2014 which is a great deal safer than your password on a sticky note.<\/p><\/article>\n    <article class=\"fitc\"><i>03<\/i><h4>A second storefront<\/h4><p>A separate account for a different brand, category or marketplace, run from one screen instead of two browser profiles and a lot of hope. That is what the PRO tier is for.<\/p><\/article>\n    <\/div>\n    <div class=\"pk-notfit rv\"><b>Anchovy is probably not your plan if\u2026<\/b><p>Your stock is spread across warehouses and you are getting stranded or oversold, or your accountant has started asking for settlement-level reconciliation. Those are inventory and accounting problems, and they are solved a plan or two further up. <a href=\"\/dolphin\/\">Look at Dolphin instead &rarr;<\/a><\/p><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aa6a1bb e-con-full mt-sec e-flex e-con e-parent\" data-id=\"2aa6a1bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602db749 elementor-widget elementor-widget-html\" data-id=\"602db749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\"><h2 class=\"pk-h\">All three core tools, no trade-offs<\/h2><p>The loop that decides whether an Amazon business works \u2014 find it, list it, hold the price \u2014 with nothing missing from the middle.<\/p><\/div>\n    <div class=\"pk-tools rv\">\n    <article class=\"toolc\" style=\"--tc:var(--m-scan)\">\n      <span class=\"tdot\"><\/span>\n      <div><h4>MobyScan <span class=\"pro-chip\">Included<\/span><\/h4><p>Scan a barcode in the aisle and see landed profit, FBA fees and sales rank before the item goes in your cart.<\/p><div class=\"tin\"><b>In Anchovy<\/b>Buy decisions with the fee maths already done, on the shop floor and in the van.<\/div><\/div>\n    <\/article>\n    <article class=\"toolc\" style=\"--tc:var(--m-lister)\">\n      <span class=\"tdot\"><\/span>\n      <div><h4>MobyLister <span class=\"pro-chip\">Included<\/span><\/h4><p>Turn a UPC or ASIN into a live Amazon listing \u2014 condition notes, templates and FNSKU labels included.<\/p><div class=\"tin\"><b>In Anchovy<\/b>The backlog killer. Bulk listing from a spreadsheet, templates for condition notes, labels out the other end.<\/div><\/div>\n    <\/article>\n    <article class=\"toolc\" style=\"--tc:var(--m-pricer)\">\n      <span class=\"tdot\"><\/span>\n      <div><h4>MobyPricer <span class=\"pro-chip\">Included<\/span><\/h4><p>Rule-based repricing inside a floor and a ceiling you set. It chases the Buy Box against the seller types you choose and stops rather than selling under your margin.<\/p><div class=\"tin\"><b>In Anchovy<\/b>Your floor, defended around the clock. Compete by seller type and rating, and win the Buy Box on the terms you set.<\/div><\/div>\n    <\/article>\n    <\/div>\n    <div class=\"pk-notfit rv\" style=\"border-left-color:var(--pk)\"><b>What PRO actually changes<\/b><p>PRO does not hand you different buttons \u2014 it raises the ceilings. Two Amazon accounts instead of one, five seats instead of two, twice the operations, twice the turnover and twice the catalogue. Same three tools, running at PRO grade with a lot more room around them.<\/p><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1df4dc98 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"1df4dc98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42824aa2 elementor-widget elementor-widget-html\" data-id=\"42824aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"spec\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29b77b4c e-con-full mt-sec e-flex e-con e-parent\" data-id=\"29b77b4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10614e63 elementor-widget elementor-widget-html\" data-id=\"10614e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\"><h2 class=\"pk-h\">Every limit, in one table<\/h2><p>The same figures that appear on the printed sheet \u2014 nothing rounded up for the website.<\/p><\/div>\n    <div class=\"pk-spec rv\"><table><thead><tr><th>Limit<\/th><th>Standard<\/th><th class=\"pro\">PRO<\/th><\/tr><\/thead><tbody><tr><td>Amazon accounts<\/td><td><b>1<\/b><\/td><td><b>2<\/b><\/td><\/tr><tr><td>Users<\/td><td><b>2<\/b><\/td><td><b>5<\/b><\/td><\/tr><tr><td>Included tools<\/td><td><b>MobyScan \u00b7 MobyLister \u00b7 MobyPricer<\/b><\/td><td><b>Same three, PRO grade<\/b><\/td><\/tr><tr><td>Switch operations<\/td><td><b>250<\/b><\/td><td><b>500<\/b><\/td><\/tr><tr><td>Block operations<\/td><td><b>250<\/b><\/td><td><b>500<\/b><\/td><\/tr><tr><td>Fixer operations<\/td><td><b>250<\/b><\/td><td><b>500<\/b><\/td><\/tr><tr><td>Monthly turnover<\/td><td><b>$20K<\/b><\/td><td><b>$40K<\/b><\/td><\/tr><tr><td>Stock items<\/td><td><b>2,000<\/b><\/td><td><b>4,000<\/b><\/td><\/tr><tr><td>API access<\/td><td><span class=\"no\">&mdash;<\/span><\/td><td><span class=\"no\">&mdash;<\/span><\/td><\/tr><tr><td>Phone &amp; email support<\/td><td><span class=\"yes\">&#10003;<\/span><\/td><td><span class=\"yes\">&#10003;<\/span><\/td><\/tr><\/tbody><\/table><\/div>\n    \n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41871a99 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"41871a99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-418c6566 elementor-widget elementor-widget-html\" data-id=\"418c6566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\"><h2 class=\"pk-h\">A week on Anchovy<\/h2><p>Five days, three tools and the handful of moments where the plan actually earns its price.<\/p><\/div>\n    <div class=\"pk-flow rv\">\n    <div class=\"flowi\"><div class=\"fno\">01<\/div><div><h4>Monday \u2014 buy day<\/h4><p>You are out with the scanner all morning. Every deal is judged on landed profit rather than a discount sticker, and the ones that clear the bar go straight into a buy list your VA can see before you are back in the car.<\/p><span class=\"tool-tag\">MobyScan<\/span><\/div><\/div>\n    <div class=\"flowi\"><div class=\"fno\">02<\/div><div><h4>Tuesday \u2014 the backlog clears<\/h4><p>Yesterday\u2019s haul goes up in bulk instead of one at a time: a spreadsheet in, templates applied, FNSKU labels printed, shipment ready. The pile that used to take an evening takes a coffee.<\/p><span class=\"tool-tag\">MobyLister<\/span><\/div><\/div>\n    <div class=\"flowi\"><div class=\"fno\">03<\/div><div><h4>Wednesday \u2014 the floor holds<\/h4><p>A competitor drops their price hard to move stale stock. Your rules follow them down as far as your floor and then simply stop. You lose the Buy Box for a while and keep the margin \u2014 which was the right trade.<\/p><span class=\"tool-tag\">MobyPricer<\/span><\/div><\/div>\n    <div class=\"flowi\"><div class=\"fno\">04<\/div><div><h4>Thursday \u2014 the second account<\/h4><p>On PRO, the second storefront reports into the same screen. One catalogue view, one set of rules, two sets of numbers that no longer have to be added up by hand.<\/p><span class=\"tool-tag\">PRO tier<\/span><\/div><\/div>\n    <div class=\"flowi\"><div class=\"fno\">05<\/div><div><h4>Friday \u2014 the number<\/h4><p>$20K on Standard, $40K on PRO, and a catalogue up to 4,000 items. Anchovy is sized so that a full-time single operator with help does not spend the year bumping into it.<\/p><\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4632f13f e-con-full mt-sec e-flex e-con e-parent\" data-id=\"4632f13f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-734524f0 elementor-widget elementor-widget-html\" data-id=\"734524f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-quote\">\n  <div class=\"wrap rv\">\n    <span class=\"qm\" aria-hidden=\"true\">&ldquo;<\/span>\n    <blockquote>The month stops being capped by how fast one person can type.<\/blockquote>\n    <p>That is the promise the Anchovy sheet was built around, and every figure on this page is taken straight from it.<\/p>\n    <button type=\"button\" class=\"btn btn-ghost btn-pill\" id=\"openSheet\">View the package sheet<\/button>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32bc8c00 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"32bc8c00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e04531c elementor-widget elementor-widget-html\" data-id=\"5e04531c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\"><div class=\"wrap\"><div class=\"pk-head mid rv\"><h2 class=\"pk-h\">What you are actually paying for<\/h2><\/div><div class=\"pk-val rv\">\n    <div class=\"valc\"><div class=\"vk\">The jump from Minnow<\/div><strong>+$50<\/strong><p>That is the entire price of stopping the choice between listing and repricing. For most sellers the second tool more than pays for the difference.<\/p><\/div>\n    <div class=\"valc dark\"><div class=\"vk\">Standard to PRO<\/div><strong>$99 \u2192 $199<\/strong><p>Twice the accounts, more than twice the seats, twice the operations, twice the turnover, twice the catalogue. Ceilings, not features.<\/p><\/div>\n    <div class=\"valc\"><div class=\"vk\">Where it ends<\/div><strong>$40K \u00b7 4,000 items<\/strong><p>Past that the pressure usually moves from listing speed to stock accuracy \u2014 and stock accuracy is what Dolphin was built for.<\/p><\/div>\n<\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456f2086 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"456f2086\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61757db1 elementor-widget elementor-widget-html\" data-id=\"61757db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"faq\" id=\"faq\">\n  <div class=\"wrap faq-wrap\">\n    <div class=\"faq-intro\">\n      <div class=\"rv\">\n        <span class=\"sec-tag\">Anchovy FAQ<\/span>\n        <h2 class=\"sec-h\">Questions<br>about Anchovy<\/h2>\n        <p class=\"sec-sub\">The things sellers ask us before they commit to this plan specifically.<\/p>\n        <div class=\"faq-help\">\n          <b>Not answered here?<\/b>\n          <p>Tell our McKinney, TX team your monthly turnover, SKU count and headcount. Fifteen minutes is usually enough to know whether Anchovy is the right size \u2014 including when the honest answer is no.<\/p>\n          <a class=\"btn btn-solid btn-pill\" href=\"\/#contact\">Talk to us<\/a>\n          <a class=\"faq-tel\" href=\"tel:+12142146629\">214 214 MOBY<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"faq-list rv\">\n      <details class=\"fq\"><summary>What is the real difference between $99 and $199?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Room, not features. Both tiers give you MobyScan, MobyLister and MobyPricer. PRO takes you from one Amazon account to two, from two seats to five, from 250 operations to 500, from $20K turnover to $40K and from 2,000 stock items to 4,000.<\/p><\/div><\/div><\/details>\n      <details class=\"fq\"><summary>Do the three tools come at PRO grade on the Standard tier?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">No \u2014 PRO grade comes with the PRO tier. On Standard you get the full working version of all three tools inside the Standard limits.<\/p><\/div><\/div><\/details>\n      <details class=\"fq\"><summary>What exactly is a seat?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">One person with their own login. Two people can be in Anchovy at once on Standard and five on PRO, which is the point: your VA lists while you are still out sourcing.<\/p><\/div><\/div><\/details>\n      <details class=\"fq\"><summary>What does \u201c2 Amazon accounts\u201d mean on PRO?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Two separate Seller Central accounts connected to the same Anchovy subscription \u2014 a second brand, a second entity or a second marketplace \u2014 reporting into one screen.<\/p><\/div><\/div><\/details>\n      <details class=\"fq\"><summary>How is monthly turnover measured?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">It is the gross sales flowing through the Amazon accounts you have connected, counted per calendar month. Refunds and cancellations are not sales, so they do not count against you.<\/p><\/div><\/div><\/details>\n      <details class=\"fq\"><summary>Can I move from Standard to PRO in the middle of a month?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Yes. Upgrades take effect immediately and are prorated, so you pay for the part of the month you actually use at the higher tier.<\/p><\/div><\/div><\/details>\n      <details class=\"fq\"><summary>What counts as a Switch, Block or Fixer operation?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">These are the automated actions your rules can take. Anchovy includes 250 of each a month on Standard and 500 on PRO. If you are regularly running the allowance down, that is the signal to move up rather than a reason for anything to stop working.<\/p><\/div><\/div><\/details>\n      <details class=\"fq\"><summary>When should I be looking at Dolphin instead?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">When the sentence that describes your problem starts with stock rather than listings \u2014 stranded inventory, oversells, restocks guessed from memory \u2014 or when you want an API connection into your own systems.<\/p><\/div><\/div><\/details>\n      <details class=\"fq\"><summary>Do I keep everything if I upgrade later?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Yes. Catalogue, cost basis, rules, templates and history all carry over. An upgrade changes your limits, not your data.<\/p><\/div><\/div><\/details>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c1cd965 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"3c1cd965\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4810868c elementor-widget elementor-widget-html\" data-id=\"4810868c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\" id=\"all-plans\">\n  <div class=\"wrap\">\n    <div class=\"pk-head mid rv\">\n      <span class=\"sec-tag\">All plans<\/span>\n      <h2 class=\"pk-h\">Every plan, side by side<\/h2>\n      <p>All five run on the same Core Suite and the same shared record. What changes is how many Amazon accounts, seats and units you get \u2014 and moving between them later costs you nothing but the price difference.<\/p>\n    <\/div>\n    <div class=\"xnav plans rv\">\n      <a class=\"xc\" href=\"\/minnow\/\" style=\"--xc:var(--p-minnow)\">\n        <img decoding=\"async\" src=\"https:\/\/mobytechsuite.com\/wp-content\/uploads\/2026\/10\/mascot-minnow-200.jpg\" alt=\"Minnow mascot\" loading=\"lazy\">\n        <span class=\"xk\">Starter<\/span>\n        <h4>Minnow<\/h4>\n        <span class=\"xp\">$49<small>\/mo<\/small><\/span>\n      <\/a>\n      <a class=\"xc\" href=\"\/anchovy\/\" style=\"--xc:var(--p-anchovy)\" aria-current=\"page\">\n        <img decoding=\"async\" src=\"https:\/\/mobytechsuite.com\/wp-content\/uploads\/2026\/10\/mascot-anchovy-240.jpg\" alt=\"Anchovy mascot\" loading=\"lazy\">\n        <span class=\"xk\">Growth<\/span>\n        <h4>Anchovy<\/h4>\n        <span class=\"xp\">$99<small>\/mo<\/small><\/span>\n        <span class=\"xhere\">You are here<\/span>\n      <\/a>\n      <a class=\"xc\" href=\"\/dolphin\/\" style=\"--xc:var(--p-dolphin)\">\n        <img decoding=\"async\" src=\"https:\/\/mobytechsuite.com\/wp-content\/uploads\/2026\/10\/mascot-dolphin-240.jpg\" alt=\"Dolphin mascot\" loading=\"lazy\">\n        <span class=\"xk\">Smart<\/span>\n        <h4>Dolphin<\/h4>\n        <span class=\"xp\">$299<small>\/mo<\/small><\/span>\n      <\/a>\n      <a class=\"xc\" href=\"\/octopus\/\" style=\"--xc:var(--p-octopus)\">\n        <img decoding=\"async\" src=\"https:\/\/mobytechsuite.com\/wp-content\/uploads\/2026\/10\/mascot-octopus-240.jpg\" alt=\"Octopus mascot\" loading=\"lazy\">\n        <span class=\"xk\">Power<\/span>\n        <h4>Octopus<\/h4>\n        <span class=\"xp\">$499<small>\/mo<\/small><\/span>\n      <\/a>\n      <a class=\"xc\" href=\"\/whale\/\" style=\"--xc:var(--p-whale)\">\n        <img decoding=\"async\" src=\"https:\/\/mobytechsuite.com\/wp-content\/uploads\/2026\/10\/mascot-whale-240.jpg\" alt=\"Whale mascot\" loading=\"lazy\">\n        <span class=\"xk\">Enterprise<\/span>\n        <h4>Whale<\/h4>\n        <span class=\"xp\">$999<small>\/mo<\/small><\/span>\n      <\/a>\n    <\/div>\n    <p style=\"text-align:center;margin-top:26px\"><a class=\"arrow-link\" href=\"\/#pricing\">Compare every limit side by side <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/a><\/p>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b9f70bd e-con-full mt-sec e-flex e-con e-parent\" data-id=\"6b9f70bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65d9984c elementor-widget elementor-widget-html\" data-id=\"65d9984c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"mt-fcta\" hidden aria-hidden=\"true\"><h2>Ready to start with Anchovy?<\/h2><p>Start your free trial, or tell us your numbers and we will say honestly whether Anchovy is the right size.<\/p><\/div>\n<!-- ===== Sheet lightbox ===== -->\n<div class=\"lb\" id=\"lb\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Package sheet viewer\">\n  <button type=\"button\" class=\"lb-x\" id=\"lbX\" aria-label=\"Close\">&#10005;<\/button>\n  <figure><img decoding=\"async\" id=\"lbImg\" src=\"\" alt=\"\"><figcaption id=\"lbCap\"><\/figcaption><\/figure>\n<\/div>\n<script type=\"application\/ld+json\">\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@graph\": [\n  {\n   \"@type\": \"BreadcrumbList\",\n   \"itemListElement\": [\n    {\n     \"@type\": \"ListItem\",\n     \"position\": 1,\n     \"name\": \"Home\",\n     \"item\": \"https:\/\/mobytechsuite.com\/\"\n    },\n    {\n     \"@type\": \"ListItem\",\n     \"position\": 2,\n     \"name\": \"Plans\",\n     \"item\": \"https:\/\/mobytechsuite.com\/#pricing\"\n    },\n    {\n     \"@type\": \"ListItem\",\n     \"position\": 3,\n     \"name\": \"Anchovy plan\"\n    }\n   ]\n  },\n  {\n   \"@type\": \"FAQPage\",\n   \"mainEntity\": [\n    {\n     \"@type\": \"Question\",\n     \"name\": \"What is the real difference between $99 and $199?\",\n     \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Room, not features. 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