{"id":174,"date":"2026-10-29T09:08:09","date_gmt":"2026-10-29T09:08:09","guid":{"rendered":"https:\/\/mobytechsuite.com\/?page_id=174"},"modified":"2026-11-06T20:43:08","modified_gmt":"2026-11-06T20:43:08","slug":"mobychannel","status":"publish","type":"page","link":"https:\/\/mobytechsuite.com\/tr\/mobychannel\/","title":{"rendered":"MobyChannel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"174\" class=\"elementor elementor-174\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0e3fbb e-con-full mt-sec e-flex e-con e-parent\" data-id=\"6a0e3fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51079826 elementor-widget elementor-widget-html\" data-id=\"51079826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<i class=\"mt-pg mt-pg-mobychannel\" hidden><\/i><span id=\"main\" tabindex=\"-1\"><\/span>\n<section class=\"pr-hero\">\n  <div class=\"wrap\">\n    <div>\n      <nav class=\"pk-crumb\" aria-label=\"Breadcrumb\">\n        <a href=\"\/\">Home<\/a><span>\/<\/span><a href=\"\/#fleet\">Products<\/a><span>\/<\/span><span>MobyChannel<\/span>\n      <\/nav>\n      <span class=\"pk-eyebrow\">Core Suite &middot; Sale<\/span>\n      <h1>Moby<span class=\"sfx\">Channel<\/span><\/h1>\n      <p class=\"pr-kick\">Adding a channel is easy. Keeping one honest stock number is not.<\/p>\n      <p class=\"pr-lead\">Most sellers who leave Amazon-only do it twice: once with enthusiasm, and again after the oversells, the late cancellations and the account metrics that took a quarter to recover. The difficulty was never the listing. It was that a single unit was being advertised in three places at once. MobyChannel puts one catalogue and one stock pool underneath every storefront, so the unit that sells on eBay disappears from Amazon in the same minute.<\/p>\n      <div class=\"pr-chips\"><span class=\"pr-chip\"><b>One<\/b> stock pool<\/span><span class=\"pr-chip\"><b>One<\/b> order stream<\/span><span class=\"pr-chip\">Per-channel <b>pricing<\/b><\/span><\/div>\n      <div class=\"pr-cta\">\n        <a class=\"btn btn-solid on-dark\" href=\"https:\/\/moby6.mobytechsuite.com\/page-subscription\">Start free trial<\/a>\n        <a class=\"btn btn-ghost\" href=\"\/#pricing\">See the plans<\/a>\n      <\/div>\n      <p class=\"pr-note\">14-day free trial &middot; no credit card required<\/p>\n    <\/div>\n    <div class=\"pr-art rv\">\n<div class=\"ar\">\n  <div class=\"ar-top\"><i><\/i><i><\/i><i><\/i><b>Stock pool &middot; one SKU<\/b><span class=\"lv\">In sync<\/span><\/div>\n  <div class=\"ar-b\">\n    <div class=\"ar-row tot\" style=\"margin-top:0\"><span>Sellable units, all channels<\/span><b>one pool<\/b><\/div>\n    <div class=\"ar-bars\" style=\"margin-top:16px\">\n      <div class=\"ar-bar\"><u>Amazon &middot; reserve<b>largest share<\/b><\/u><div class=\"trk\"><i style=\"width:60%\"><\/i><\/div><\/div>\n      <div class=\"ar-bar\"><u>Walmart &middot; reserve<b>smaller share<\/b><\/u><div class=\"trk\"><i style=\"width:25%\"><\/i><\/div><\/div>\n      <div class=\"ar-bar\"><u>eBay &middot; reserve<b>smallest share<\/b><\/u><div class=\"trk\"><i style=\"width:15%\"><\/i><\/div><\/div>\n      <div class=\"ar-bar\"><u>Shopify &middot; shares the pool<b>no cap<\/b><\/u><div class=\"trk\"><i style=\"width:100%;opacity:.35\"><\/i><\/div><\/div>\n    <\/div>\n    <div class=\"ar-row\" style=\"margin-top:18px\"><span>Last sync<\/span><b>just now<\/b><\/div>\n    <div class=\"ar-row\"><span>Sold on eBay<\/span><span class=\"ar-tag tg-ok\">Amazon updated<\/span><\/div>\n  <\/div>\n  <div class=\"ar-foot\"><span>One unit cannot be sold twice<\/span><span>Illustration<\/span><\/div>\n<\/div><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11830b3c e-con-full mt-sec e-flex e-con e-parent\" data-id=\"11830b3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4d6332 elementor-widget elementor-widget-html\" data-id=\"1d4d6332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">Why it exists<\/span>\n      <h2 class=\"pk-h\">The second channel is a revenue idea. It fails as an inventory problem.<\/h2>\n      <p>Nobody abandons multi-channel because listing on Walmart was hard. They abandon it because the same twelve units were promised to three different buyers.<\/p>\n    <\/div>\n    <div class=\"pr-ba rv\">\n      <div class=\"bac\">\n        <div class=\"bk\">Today<\/div>\n        <h4>Running channels in parallel<\/h4>\n        <ul><li><i>&times;<\/i>The same twelve units are shown as available on three storefronts, because each one keeps its own count.<\/li><li><i>&times;<\/i>A sale on one channel is cancelled on another, and the metrics damage outlives the order by months.<\/li><li><i>&times;<\/i>Listings are re-typed per channel, so within a month the titles, images and attributes have drifted apart.<\/li><li><i>&times;<\/i>Orders arrive in three places, in three formats, with three different shipping deadlines.<\/li><li><i>&times;<\/i>Prices are copied across, so a channel with a different fee structure quietly runs at a loss.<\/li><\/ul>\n      <\/div>\n      <div class=\"bac now\">\n        <div class=\"bk\">With MobyChannel<\/div>\n        <h4>Running one business with several fronts<\/h4>\n        <ul><li><i>&check;<\/i>One stock pool. A unit sold anywhere is decremented everywhere inside the sync window.<\/li><li><i>&check;<\/i>One catalogue, written once, published with per-channel overrides where a channel genuinely needs something different.<\/li><li><i>&check;<\/i>One order stream with the fulfilment method and deadline attached, whichever storefront it came from.<\/li><li><i>&check;<\/i>Channel-level pricing that accounts for each channel&rsquo;s own fees, so margin is comparable rather than assumed.<\/li><li><i>&check;<\/i>Deliberate reserves &mdash; hold stock back from a channel on purpose instead of discovering you had none left.<\/li><\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30c8a702 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"30c8a702\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1070317c elementor-widget elementor-widget-html\" data-id=\"1070317c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">What it does<\/span>\n      <h2 class=\"pk-h\">Several storefronts, one operation<\/h2>\n      <p>The design principle here is that adding a channel should add revenue and nothing else &mdash; no second inventory, no second workflow, no second place to look.<\/p>\n    <\/div>\n    <div class=\"pr-caps rv\"><article class=\"capc\"><div class=\"cn\">01<\/div><h4>One catalogue, many storefronts<\/h4><p>Write the listing once and publish it, with per-channel overrides for the places a channel genuinely differs &mdash; a shorter title here, a different category there. Edit the source and every channel follows.<\/p><\/article><article class=\"capc\"><div class=\"cn\">02<\/div><h4>A stock pool with reserves<\/h4><p>Allocate a percentage or a fixed buffer per channel, or let a channel draw from the whole pool. This is how you protect Amazon stock during Q4 without pulling your other listings down.<\/p><\/article><article class=\"capc\"><div class=\"cn\">03<\/div><h4>One order stream<\/h4><p>Every order from every channel in one queue, with the fulfilment route and the deadline attached. Fulfil from your own shelf or through Amazon&rsquo;s multi-channel fulfilment, decided per channel or per order.<\/p><\/article><article class=\"capc\"><div class=\"cn\">04<\/div><h4>Pricing that respects the channel<\/h4><p>Each channel has its own fees and its own buyer. Set price rules and floors per channel so a sale is worth having wherever it happens, rather than copying an Amazon price and hoping.<\/p><\/article><article class=\"capc\"><div class=\"cn\">05<\/div><h4>Listing health per channel<\/h4><p>Suppressed listings, rejected attributes and missing required fields surfaced per channel, because every marketplace refuses things for its own reasons and none of them tell you loudly.<\/p><\/article><article class=\"capc\"><div class=\"cn\">06<\/div><h4>Comparison you can trust<\/h4><p>Revenue by channel is easy and misleading. With MobyPoint attached you get profit by channel after that channel&rsquo;s fees &mdash; which is occasionally the end of a channel.<\/p><\/article><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38eaac6e e-con-full mt-sec e-flex e-con e-parent\" data-id=\"38eaac6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41273621 elementor-widget elementor-widget-html\" data-id=\"41273621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">How it works<\/span>\n      <h2 class=\"pk-h\">Adding a channel, without adding a second business<\/h2>\n      <p>The setup order matters here: stock rules before listings, always. Sellers who publish first are the ones who oversell in week one.<\/p>\n    <\/div>\n    <div class=\"pk-flow rv\"><div class=\"flowi\"><div class=\"fno\">01<\/div><div><h4>Connect the channels<\/h4><p>Authorise each marketplace or store. Existing listings are matched to your catalogue rather than duplicated alongside it.<\/p><span class=\"tool-tag\">Match, do not duplicate<\/span><\/div><\/div><div class=\"flowi\"><div class=\"fno\">02<\/div><div><h4>Set the stock rules first<\/h4><p>Reserves and buffers per channel, before anything goes live. This is the step that decides whether multi-channel works for you.<\/p><span class=\"tool-tag\">Reserves &middot; buffers<\/span><\/div><\/div><div class=\"flowi\"><div class=\"fno\">03<\/div><div><h4>Publish from one catalogue<\/h4><p>Push the listings with per-channel overrides, and keep editing in one place from then on.<\/p><span class=\"tool-tag\">One source of truth<\/span><\/div><\/div><div class=\"flowi\"><div class=\"fno\">04<\/div><div><h4>Work one queue<\/h4><p>Orders arrive in a single stream with deadlines and routes attached. The number of channels stops changing how the day feels.<\/p><span class=\"tool-tag\">Unified orders<\/span><\/div><\/div><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b302b16 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"2b302b16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bcf415d elementor-widget elementor-widget-html\" data-id=\"7bcf415d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wave\" aria-hidden=\"true\" style=\"background:#fff;height:80px\"><svg viewBox=\"0 0 1440 80\" preserveAspectRatio=\"none\"><path d=\"M0 40 C260 75 480 8 760 35 C1040 62 1220 15 1440 42 L1440 80 L0 80 Z\" fill=\"rgba(20,14,51,.25)\"\/><path d=\"M0 52 C260 82 480 22 760 48 C1040 72 1220 30 1440 55 L1440 80 L0 80 Z\" fill=\"#140E33\"\/><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ed4a9ba e-con-full mt-sec e-flex e-con e-parent\" data-id=\"5ed4a9ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-641a4a80 elementor-widget elementor-widget-html\" data-id=\"641a4a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pr-deep\">\n  <div class=\"wrap\">\n    <div class=\"pr-art rv\">\n<div class=\"ar\">\n  <div class=\"ar-top\"><i><\/i><i><\/i><i><\/i><b>Order stream &middot; today<\/b><span class=\"lv\">every channel<\/span><\/div>\n  <div class=\"ar-b\">\n    <div class=\"ar-list\">\n      <div class=\"ar-li\"><i class=\"ic\" style=\"background:#1D9BF0\"><\/i><div class=\"tx\"><b>Amazon &middot; order<\/b><u>FBA &middot; ship-by date attached<\/u><\/div><span class=\"ar-tag tg-ok\">Automatic<\/span><\/div>\n      <div class=\"ar-li\"><i class=\"ic\" style=\"background:#14C8A0\"><\/i><div class=\"tx\"><b>Walmart &middot; order<\/b><u>your shelf &middot; ship-by date attached<\/u><\/div><span class=\"ar-tag tg-pk\">Pick<\/span><\/div>\n      <div class=\"ar-li\"><i class=\"ic\" style=\"background:#7C5CFC\"><\/i><div class=\"tx\"><b>eBay &middot; order<\/b><u>fulfilled by Amazon &middot; ship-by date attached<\/u><\/div><span class=\"ar-tag tg-ok\">Automatic<\/span><\/div>\n      <div class=\"ar-li\"><i class=\"ic\" style=\"background:#FF8A3D\"><\/i><div class=\"tx\"><b>Shopify &middot; order<\/b><u>your shelf &middot; ship-by date attached<\/u><\/div><span class=\"ar-tag tg-warn\">Due today<\/span><\/div>\n    <\/div>\n    <div class=\"ar-row\" style=\"margin-top:16px\"><span>Queues to check<\/span><b>one<\/b><\/div>\n    <div class=\"ar-row\"><span>Stock promised twice<\/span><b>blocked<\/b><\/div>\n  <\/div>\n  <div class=\"ar-foot\"><span>Deadline attached, whatever the source<\/span><span>Illustration<\/span><\/div>\n<\/div><\/div>\n    <div class=\"rv\">\n      <span class=\"sec-tag on-dark\">Where it actually goes wrong<\/span>\n      <h3>The failure is never the listing. It is the moment after a sale.<\/h3>\n      <p>A unit sells on eBay. If Amazon still shows it as available a moment later, you have a problem that no amount of good listing work prevents. Everything in MobyChannel is arranged around closing that gap and around giving you deliberate control of what each channel is allowed to promise in the first place.<\/p>\n      <ul class=\"pr-tick\"><li><svg width=\"18\" height=\"18\"><use href=\"#i-check\"\/><\/svg>Stock is decremented across every connected channel inside the sync window, not on a nightly batch.<\/li><li><svg width=\"18\" height=\"18\"><use href=\"#i-check\"\/><\/svg>Reserves let you promise less than you have on a channel, which is the sane way to run a busy fourth quarter.<\/li><li><svg width=\"18\" height=\"18\"><use href=\"#i-check\"\/><\/svg>Fulfilment routing is set per channel, so an eBay order can go out through Amazon&rsquo;s multi-channel fulfilment while a Shopify order is picked from your own shelf.<\/li><li><svg width=\"18\" height=\"18\"><use href=\"#i-check\"\/><\/svg>Every channel writes back to the same MobyShelf ledger, so there is one stock number and no reconciliation ritual.<\/li><\/ul>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5830a9f4 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"5830a9f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68db3615 elementor-widget elementor-widget-html\" data-id=\"68db3615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wave\" aria-hidden=\"true\" style=\"background:#140E33;height:70px\"><svg viewBox=\"0 0 1440 70\" preserveAspectRatio=\"none\"><path d=\"M0 30 C240 65 520 5 780 38 C1040 68 1240 20 1440 40 L1440 70 L0 70 Z\" fill=\"#F3F7FC\"\/><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ea53f46 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"1ea53f46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506c75a4 elementor-widget elementor-widget-html\" data-id=\"506c75a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">Better together<\/span>\n      <h2 class=\"pk-h\">A channel is a storefront, not a separate business<\/h2>\n      <p>MobyChannel only works because the stock, cost and pricing underneath it are already shared.<\/p>\n    <\/div>\n    <div class=\"pr-with rv\"><a class=\"withc\" href=\"\/mobyshelf\/\" style=\"--wc:var(--m-shelf)\"><i class=\"wd\"><\/i><div><h4>MobyShelf <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/h4><p>The stock pool every channel draws from lives here.<\/p><\/div><\/a><a class=\"withc\" href=\"\/mobylister\/\" style=\"--wc:var(--m-lister)\"><i class=\"wd\"><\/i><div><h4>MobyLister <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/h4><p>One catalogue entry becomes listings on every storefront.<\/p><\/div><\/a><a class=\"withc\" href=\"\/mobypricer\/\" style=\"--wc:var(--m-pricer)\"><i class=\"wd\"><\/i><div><h4>MobyPricer <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/h4><p>Floors and strategies set per channel, not copied between them.<\/p><\/div><\/a><a class=\"withc\" href=\"\/mobypoint\/\" style=\"--wc:var(--m-point)\"><i class=\"wd\"><\/i><div><h4>MobyPoint <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/h4><p>Profit compared by channel after that channel&rsquo;s own fees.<\/p><\/div><\/a><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca21527 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"1ca21527\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d9c6e elementor-widget elementor-widget-html\" data-id=\"b7d9c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wave\" aria-hidden=\"true\" style=\"background:#F3F7FC;height:70px\"><svg viewBox=\"0 0 1440 70\" preserveAspectRatio=\"none\"><path d=\"M0 45 C200 15 460 70 720 40 C980 10 1240 62 1440 32 L1440 70 L0 70 Z\" fill=\"#140E33\"\/><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a66b717 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"4a66b717\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd1168d elementor-widget elementor-widget-html\" data-id=\"1dd1168d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-quote\">\n  <div class=\"wrap rv\">\n    <span class=\"qm\">&ldquo;<\/span>\n    <blockquote>Two storefronts with two stock numbers is not two channels. It is one channel and a liability.<\/blockquote>\n    <p>MobyChannel exists so that the second storefront adds revenue rather than cancellations.<\/p>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-416c35f e-con-full mt-sec e-flex e-con e-parent\" data-id=\"416c35f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c67dec0 elementor-widget elementor-widget-html\" data-id=\"6c67dec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wave\" aria-hidden=\"true\" style=\"background:#140E33;height:70px\"><svg viewBox=\"0 0 1440 70\" preserveAspectRatio=\"none\"><path d=\"M0 40 C220 10 480 65 740 32 C1000 2 1240 55 1440 28 L1440 70 L0 70 Z\" fill=\"#FFFFFF\"\/><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-583f19b0 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"583f19b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-507c8cf6 elementor-widget elementor-widget-html\" data-id=\"507c8cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">Getting it<\/span>\n      <h2 class=\"pk-h\">Buy MobyChannel on its own, or as part of a plan<\/h2>\n      <p>Worth adding when a second channel is a plan rather than an experiment &mdash; and honestly, not before.<\/p>\n    <\/div>\n    <div class=\"pr-buy rv\">\n      <div class=\"buyc\">\n        <div class=\"bk\">MobySolo PRO<\/div>\n        <div class=\"amt\">$299<small>\/month<\/small><\/div>\n        <p>Full PRO-grade multi-channel on its own &mdash; catalogue publishing, stock pooling with reserves, unified orders and per-channel pricing for a single seller account.<\/p>\n        <a class=\"btn btn-solid on-dark btn-pill\" href=\"https:\/\/moby6.mobytechsuite.com\/page-subscription\">Start free trial<\/a>\n        <span class=\"bfoot\">14-day trial &middot; no card needed<\/span>\n      <\/div>\n      <div class=\"pr-inplans\">\n        <p>MobyChannel arrives with the Octopus PRO tier and is included in Whale. It is also available on any plan through MobySolo PRO.<\/p>\n        <div class=\"pk-spec\">\n          <table>\n            <thead><tr><th>Plan<\/th><th>From<\/th><th>MobyChannel<\/th><\/tr><\/thead>\n            <tbody><tr><td><a href=\"\/minnow\/\">Minnow<\/a><\/td><td><b>$49<\/b><\/td><td><span class=\"no\">&mdash;<\/span><\/td><\/tr><tr><td><a href=\"\/anchovy\/\">Anchovy<\/a><\/td><td><b>$99<\/b><\/td><td><span class=\"no\">&mdash;<\/span><\/td><\/tr><tr><td><a href=\"\/dolphin\/\">Dolphin<\/a><\/td><td><b>$299<\/b><\/td><td><span class=\"no\">&mdash;<\/span><\/td><\/tr><tr><td><a href=\"\/octopus\/\">Octopus<\/a><\/td><td><b>$499<\/b><\/td><td><span class=\"yes\">PRO tier<\/span><\/td><\/tr><tr><td><a href=\"\/whale\/\">Whale<\/a><\/td><td><b>$999<\/b><\/td><td><span class=\"yes\">Included<\/span><\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f133fbd e-con-full mt-sec e-flex e-con e-parent\" data-id=\"f133fbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20c0c851 elementor-widget elementor-widget-html\" data-id=\"20c0c851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"faq\" id=\"faq\">\n  <div class=\"wrap faq-wrap\">\n    <div class=\"faq-intro\">\n      <div class=\"rv\">\n        <span class=\"sec-tag\">FAQ<\/span>\n        <h2 class=\"sec-h\">MobyChannel,<br>in detail<\/h2>\n        <p class=\"sec-sub\">Including the question we are asked most, which has an answer many sellers do not expect.<\/p>\n        <div class=\"faq-help\">\n          <b>Still weighing it up?<\/b>\n          <p>Tell our McKinney, TX team what your week actually looks like and we will tell you whether MobyChannel changes it &mdash; or whether another tool is the better first move.<\/p>\n          <a class=\"btn btn-solid btn-pill\" href=\"\/#contact\">Talk to us<\/a>\n          <a class=\"faq-tel\" href=\"tel:+12142146629\">214 214 MOBY<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"faq-list rv\">\n      <details class=\"fq\"><summary>I make ninety per cent of my sales on Amazon. Is this worth it?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Probably not yet, and we would rather you kept the money. MobyChannel earns its place when a second channel is a genuine plan with stock allocated to it &mdash; not when it is an experiment you check on Sundays. Come back to it when the second channel has a target attached.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Which channels are supported?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">The major Amazon marketplaces plus other large marketplaces and your own store. Because integrations change, ask us about the specific channel that decides this for you before you buy rather than after.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>How fast is the stock sync?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">The update goes out as soon as the sale is seen, rather than waiting for a nightly batch. Where a channel&rsquo;s own API limits how quickly it will accept updates, reserves are the tool that covers the difference &mdash; which is exactly what they are for.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Can I hold stock back from a channel?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Yes, and you should. Reserves can be a percentage or a fixed number of units per channel. Most sellers protect their Amazon allocation in the fourth quarter and open it up again in January.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Do I have to write a separate listing for each channel?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">No. One catalogue entry publishes everywhere, with overrides where a channel needs something different &mdash; a shorter title, its own category, a channel-specific image. You edit the source, and the channels follow.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Who fulfils the orders?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Whoever you decide, per channel or per order. Amazon&rsquo;s multi-channel fulfilment can ship orders that came from elsewhere, or you can pick from your own shelf. The order stream shows the route and the deadline either way.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>What about returns from other channels?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Returns come back into the same stock ledger, so a sellable unit rejoins the pool rather than becoming a mystery on a shelf. Each channel&rsquo;s own returns policy still governs the customer side of it.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Octopus PRO or MobySolo?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">If you already need the seats and turnover that Octopus provides, the PRO tier is the cheaper route to MobyChannel. If you are on a smaller plan and multi-channel is the only piece you need, MobySolo at $299 keeps everything else where it is.<\/p><\/div><\/div><\/details>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67e93a1a e-con-full mt-sec e-flex e-con e-parent\" data-id=\"67e93a1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea8d6da elementor-widget elementor-widget-html\" data-id=\"3ea8d6da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\" id=\"all-tools\">\n  <div class=\"wrap\">\n    <div class=\"pk-head mid rv\">\n      <span class=\"sec-tag\">The rest of the suite<\/span>\n      <h2 class=\"pk-h\">The Core Suite: seven tools, one shared record<\/h2>\n      <p>Every tool here reads and writes to the same catalogue, so turning another one on adds a capability rather than another login. Open any of them to see what it does.<\/p>\n    <\/div>\n    <div class=\"xnav tools rv\">\n      <a class=\"xc\" href=\"\/mobyscan\/\" style=\"--xc:var(--m-scan)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 8.5V5.5A1.5 1.5 0 015.5 4H9M15 4h3.5A1.5 1.5 0 0120 5.5v3M20 15.5v3a1.5 1.5 0 01-1.5 1.5H15M9 20H5.5A1.5 1.5 0 014 18.5v-3\"\/><path d=\"M7.5 9v6M11 9v6M14.5 9v6\"\/><\/svg><\/span>\n        <h4>MobyScan<\/h4>\n        <p>See profit, fees and rank before you buy.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobylister\/\" style=\"--xc:var(--m-lister);--xi:var(--mi-lister)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5.5 3.5h13a1.5 1.5 0 011.5 1.5v14a1.5 1.5 0 01-1.5 1.5h-13A1.5 1.5 0 014 19V5a1.5 1.5 0 011.5-1.5z\"\/><path d=\"M7.5 8.2l1.5 1.5L11.5 7M7.5 12.7l1.5 1.5 2.5-2.7M7.5 17.2l1.5 1.5 2.5-2.7M13.5 8.5h3.5M13.5 13h3.5M13.5 17.5h3.5\"\/><\/svg><\/span>\n        <h4>MobyLister<\/h4>\n        <p>Turn a scan into a live listing without re-typing it.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobypricer\/\" style=\"--xc:var(--m-pricer)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M18.8 6.2A8 8 0 004.6 9.3\"\/><path d=\"M4.2 4.6v4.7h4.7\"\/><path d=\"M5.2 17.8A8 8 0 0019.4 14.7\"\/><path d=\"M19.8 19.4v-4.7h-4.7\"\/><path d=\"M9.4 9.4h3.2l3 3-3.2 3.2-3-3z\"\/><\/svg><\/span>\n        <h4>MobyPricer<\/h4>\n        <p>Chase the Buy Box without breaking your floor.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobyfixer\/\" style=\"--xc:var(--m-fixer);--xi:var(--mi-fixer)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M15.2 8.1a.8.8 0 000 1.1l1.2 1.2a.8.8 0 001.1 0l2.9-2.9a4.7 4.7 0 01-6.2 6.2l-5.4 5.4a1.65 1.65 0 01-2.3-2.3l5.4-5.4a4.7 4.7 0 016.2-6.2z\"\/><path d=\"M3.6 4.4H7l2.4 2.4M3.2 9.2h3.9l1.5 1.5M4.6 14h2\"\/><circle cx=\"2.5\" cy=\"4.4\" r=\"1.05\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"2.1\" cy=\"9.2\" r=\"1.05\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"3.5\" cy=\"14\" r=\"1.05\" fill=\"currentColor\" stroke=\"none\"\/><\/svg><\/span>\n        <h4>MobyFixer<\/h4>\n        <p>Details coming soon.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobyshelf\/\" style=\"--xc:var(--m-shelf)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 3.5v17M20 3.5v17M4 10h16M4 17.5h16M4 3.5h16\"\/><path d=\"M7 5.5v4.5M9.5 5.5v4.5M12 5.5v4.5\"\/><rect x=\"6.5\" y=\"12.5\" width=\"4\" height=\"4.5\" rx=\".5\"\/><rect x=\"13\" y=\"12.5\" width=\"4.5\" height=\"4.5\" rx=\".5\"\/><\/svg><\/span>\n        <h4>MobyShelf<\/h4>\n        <p>Stock that stays honest across warehouses.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobychannel\/\" style=\"--xc:var(--m-channel)\" aria-current=\"page\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"5\" r=\"2.4\"\/><circle cx=\"5\" cy=\"18\" r=\"2.4\"\/><circle cx=\"19\" cy=\"18\" r=\"2.4\"\/><circle cx=\"12\" cy=\"13\" r=\"2.2\"\/><path d=\"M12 7.4v3.4M10.3 14.5l-3.6 2M13.7 14.5l3.6 2\"\/><\/svg><\/span>\n        <h4>MobyChannel<\/h4>\n        <p>Take the same catalogue beyond Amazon.<\/p>\n        <span class=\"xhere\">You are here<\/span>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobypoint\/\" style=\"--xc:var(--m-point)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6.5 3.5h8a1.5 1.5 0 011.5 1.5v14a1.5 1.5 0 01-1.5 1.5h-8A1.5 1.5 0 015 19V5a1.5 1.5 0 011.5-1.5z\"\/><path d=\"M7.5 6h6v3.5h-6zM8 12.5h1.2M10.4 12.5h1.2M8 15.5h1.2M10.4 15.5h1.2M16 8.5h2a1 1 0 011 1V16\"\/><\/svg><\/span>\n        <h4>MobyPoint<\/h4>\n        <p>Every Amazon payout reconciled to the cent.<\/p>\n      <\/a>\n    <\/div>\n    <p style=\"text-align:center;margin-top:26px\"><a class=\"arrow-link\" href=\"\/#fleet\">See how they hand off to each other <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/a><\/p>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b757a1 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"31b757a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-425ea264 elementor-widget elementor-widget-html\" data-id=\"425ea264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/mobytechsuite.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Products\", \"item\": \"https:\/\/mobytechsuite.com\/#fleet\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"MobyChannel\"}]}, {\"@type\": \"SoftwareApplication\", \"name\": \"MobyChannel\", \"applicationCategory\": \"BusinessApplication\", \"operatingSystem\": \"Web\", \"description\": \"Sell beyond Amazon without overselling. One catalogue, one stock pool with per-channel reserves, a single order stream and channel-level pricing that respects each channel&rsquo;s own fees.\", \"brand\": {\"@type\": \"Brand\", \"name\": \"MobyTech Suite\"}, \"offers\": {\"@type\": \"Offer\", \"price\": \"299\", \"priceCurrency\": \"USD\", \"url\": \"https:\/\/mobytechsuite.com\/mobychannel\/\"}}, {\"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"I make ninety per cent of my sales on Amazon. Is this worth it?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Probably not yet, and we would rather you kept the money. MobyChannel earns its place when a second channel is a genuine plan with stock allocated to it \u2014 not when it is an experiment you check on Sundays. Come back to it when the second channel has a target attached.\"}}, {\"@type\": \"Question\", \"name\": \"Which channels are supported?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The major Amazon marketplaces plus other large marketplaces and your own store. Because integrations change, ask us about the specific channel that decides this for you before you buy rather than after.\"}}, {\"@type\": \"Question\", \"name\": \"How fast is the stock sync?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The update goes out as soon as the sale is seen, rather than waiting for a nightly batch. Where a channel\u2019s own API limits how quickly it will accept updates, reserves are the tool that covers the difference \u2014 which is exactly what they are for.\"}}, {\"@type\": \"Question\", \"name\": \"Can I hold stock back from a channel?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, and you should. Reserves can be a percentage or a fixed number of units per channel. Most sellers protect their Amazon allocation in the fourth quarter and open it up again in January.\"}}, {\"@type\": \"Question\", \"name\": \"Do I have to write a separate listing for each channel?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. One catalogue entry publishes everywhere, with overrides where a channel needs something different \u2014 a shorter title, its own category, a channel-specific image. You edit the source, and the channels follow.\"}}, {\"@type\": \"Question\", \"name\": \"Who fulfils the orders?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Whoever you decide, per channel or per order. Amazon\u2019s multi-channel fulfilment can ship orders that came from elsewhere, or you can pick from your own shelf. The order stream shows the route and the deadline either way.\"}}, {\"@type\": \"Question\", \"name\": \"What about returns from other channels?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Returns come back into the same stock ledger, so a sellable unit rejoins the pool rather than becoming a mystery on a shelf. Each channel\u2019s own returns policy still governs the customer side of it.\"}}, {\"@type\": \"Question\", \"name\": \"Octopus PRO or MobySolo?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"If you already need the seats and turnover that Octopus provides, the PRO tier is the cheaper route to MobyChannel. If you are on a smaller plan and multi-channel is the only piece you need, MobySolo at $299 keeps everything else where it is.\"}}]}]}<\/script>\n<script>\n(function(){if(document.body&&document.body.classList.contains(\"elementor-editor-active\"))return;\nfunction mtRun(){\n(function(){\n\"use strict\";\nvar $=function(s,c){return (c||document).querySelector(s)};\nvar $$=function(s,c){return Array.prototype.slice.call((c||document).querySelectorAll(s))};\n\n\/* Nav scroll + back to top *\/\nvar nav=$('#nav');\nfunction onScroll(){\n  if(window.scrollY>10) nav.classList.add('scrolled'); else nav.classList.remove('scrolled');\n  var bt=$('#backtop');\n  if(window.scrollY>600) bt.classList.add('show'); else bt.classList.remove('show');\n}\nwindow.addEventListener('scroll',onScroll,{passive:true}); onScroll();\n\n\/* Mobile menu *\/\nvar mnav=$('#mnav'), burger=$('#burger');\nif(burger&&mnav){\n  burger.addEventListener('click',function(){mnav.classList.add('open');burger.setAttribute('aria-expanded','true')});\n  var close=function(){mnav.classList.remove('open');burger.setAttribute('aria-expanded','false')};\n  var mc=$('#mnClose'); if(mc) mc.addEventListener('click',close);\n  $$('#mnav a').forEach(function(a){a.addEventListener('click',close)});\n}\n\n$('#backtop').addEventListener('click',function(){window.scrollTo({top:0,behavior:'smooth'})});\n\n\/* FAQ accordion *\/\n(function(){\n  var fqs=$$('.fq'); if(!fqs.length) return;\n  var T=320;\n  function shut(d,cb){\n    d.classList.add('closing');\n    setTimeout(function(){d.open=false;d.classList.remove('closing');if(cb)cb()},T);\n  }\n  fqs.forEach(function(d){\n    d.querySelector('summary').addEventListener('click',function(e){\n      e.preventDefault();\n      if(d.open){shut(d);return}\n      fqs.forEach(function(o){if(o!==d&&o.open)shut(o)});\n      d.open=true;\n    });\n  });\n})();\n\n\/* Reveal on scroll *\/\nif('IntersectionObserver' in window){\n  var io=new IntersectionObserver(function(es){\n    es.forEach(function(e){if(e.isIntersecting){e.target.classList.add('in');io.unobserve(e.target)}});\n  },{threshold:.12});\n  $$('.rv').forEach(function(el){io.observe(el)});\n}else{$$('.rv').forEach(function(el){el.classList.add('in')})}\n})();\n\n}\nif(document.readyState===\"loading\")document.addEventListener(\"DOMContentLoaded\",mtRun);else mtRun();\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\/Products\/MobyChannel Core Suite \u00b7 Sale MobyChannel Adding a channel is easy. Keeping one honest stock number is not. Most sellers who leave Amazon-only do it twice: once with enthusiasm, and again after the oversells, the late cancellations and the account metrics that took a quarter to recover. The difficulty was never the listing. 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