{"id":164,"date":"2026-10-29T09:06:49","date_gmt":"2026-10-29T09:06:49","guid":{"rendered":"https:\/\/mobytechsuite.com\/?page_id=164"},"modified":"2026-11-06T20:42:06","modified_gmt":"2026-11-06T20:42:06","slug":"mobypricer","status":"publish","type":"page","link":"https:\/\/mobytechsuite.com\/tr\/mobypricer\/","title":{"rendered":"MobyPricer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"164\" class=\"elementor elementor-164\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d70ec8 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"36d70ec8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e5dc3 elementor-widget elementor-widget-html\" data-id=\"70e5dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<i class=\"mt-pg mt-pg-mobypricer\" hidden><\/i><span id=\"main\" tabindex=\"-1\"><\/span>\n<section class=\"pr-hero\">\n  <div class=\"wrap\">\n    <div>\n      <nav class=\"pk-crumb\" aria-label=\"Breadcrumb\">\n        <a href=\"\/\">Home<\/a><span>\/<\/span><a href=\"\/#fleet\">Products<\/a><span>\/<\/span><span>MobyPricer<\/span>\n      <\/nav>\n      <span class=\"pk-eyebrow\">Core Suite &middot; Repricing<\/span>\n      <h1>Moby<span class=\"sfx\">Pricer<\/span><\/h1>\n      <p class=\"pr-kick\">Stop Chasing Prices. React the Moment They Change.<\/p>\n      <p class=\"pr-lead\">MobyPricer is an event-driven Amazon pricing engine that responds to marketplace changes in real time&mdash;protecting your margins, defending your competitive position, and raising prices when the opportunity is there.<\/p>\n      <div class=\"pr-chips\"><span class=\"pr-chip\"><b>Floor<\/b> from real landed cost<\/span><span class=\"pr-chip\">Choose <b>who counts<\/b> as competition<\/span><span class=\"pr-chip\"><b>Buy Box<\/b> win history<\/span><\/div>\n      <div class=\"pr-cta\">\n        <a class=\"btn btn-solid on-dark\" href=\"https:\/\/moby6.mobytechsuite.com\/page-subscription\">Start free trial<\/a>\n        <a class=\"btn btn-ghost\" href=\"\/#pricing\">See the plans<\/a>\n      <\/div>\n      <p class=\"pr-note\">14-day free trial &middot; no credit card required<\/p>\n    <\/div>\n    <div class=\"pr-art rv\">\n<div class=\"ar\">\n  <div class=\"ar-top\"><i><\/i><i><\/i><i><\/i><b>Price war &middot; one listing<\/b><span class=\"lv\">Live<\/span><\/div>\n  <div class=\"ar-b\">\n    <svg class=\"ar-chart\" viewBox=\"0 0 340 150\" role=\"img\" aria-label=\"The cheapest competitor keeps cutting; your price holds at the floor from day seven.\">\n      <g style=\"stroke:#EDF1F7;stroke-width:1\">\n        <line x1=\"0\" y1=\"40\" x2=\"340\" y2=\"40\"\/><line x1=\"0\" y1=\"72\" x2=\"340\" y2=\"72\"\/><line x1=\"0\" y1=\"136\" x2=\"340\" y2=\"136\"\/>\n      <\/g>\n      <line x1=\"0\" y1=\"104\" x2=\"340\" y2=\"104\" style=\"stroke:#C2410C;stroke-width:1.6;stroke-dasharray:5 5\"\/>\n      <text x=\"3\" y=\"99\" font-family=\"Space Mono, monospace\" font-size=\"9\" fill=\"#C2410C\">YOUR FLOOR<\/text>\n      <polyline style=\"fill:none;stroke:#B7C1D0;stroke-width:2;stroke-linejoin:round\" points=\"10,21 46,33 82,44 118,62 154,78 190,92 226,104 262,116 298,123 330,128\"\/>\n      <polyline style=\"fill:none;stroke:var(--pki);stroke-width:2.8;stroke-linejoin:round\" points=\"10,23 46,36 82,46 118,64 154,81 190,94 226,104 262,104 298,104 330,104\"\/>\n      <circle cx=\"226\" cy=\"104\" r=\"4.5\" style=\"fill:var(--pki)\"\/>\n    <\/svg>\n    <div class=\"ar-legend\">\n      <span><i style=\"background:#B7C1D0\"><\/i>Cheapest competitor<\/span>\n      <span><i style=\"background:var(--pki)\"><\/i>Your price<\/span>\n      <span><i style=\"background:#C2410C\"><\/i>Your floor<\/span>\n    <\/div>\n    <div class=\"ar-row\" style=\"margin-top:12px\"><span>Buy Box held<\/span><b>until the undercut<\/b><\/div>\n    <div class=\"ar-row\"><span>Then<\/span><b>Hold at floor<\/b><\/div>\n    <div class=\"ar-row tot\"><span>Margin protected<\/span><b>on every unit<\/b><\/div>\n  <\/div>\n  <div class=\"ar-foot\"><span>Floor = landed cost + fees + your minimum<\/span><span>Illustration<\/span><\/div>\n<\/div><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45217fcb e-con-full mt-sec e-flex e-con e-parent\" data-id=\"45217fcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73f27810 elementor-widget elementor-widget-html\" data-id=\"73f27810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pr-says rv\">\n  <div class=\"wrap\">\n    <div class=\"pr-say-grid\">\n      <div class=\"saysc\">Smart Pricing. Triggered by the Market.<\/div>\n      <div class=\"saysc\">Repricing That Reacts, Not Just Repeats.<\/div>\n      <div class=\"saysc\">Price Smarter. React Faster. Protect Your Margin.<\/div>\n      <div class=\"saysc\">Your Amazon Prices, Always One Move Ahead.<\/div>\n      <div class=\"saysc\">Don&rsquo;t Just Win the Buy Box. Win the Margin.<\/div>\n      <div class=\"saysc\">Real-Time Repricing Without the Race to the Bottom.<\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-778d3b47 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"778d3b47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db15f9d elementor-widget elementor-widget-html\" data-id=\"6db15f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">Why it exists<\/span>\n      <h2 class=\"pk-h\">Two sellers with automatic repricers can destroy a listing in a weekend<\/h2>\n      <p>Not through strategy &mdash; through arithmetic. Each one undercuts by a cent, every few minutes, until the price is under everybody&rsquo;s cost and nobody notices until the settlement lands.<\/p>\n    <\/div>\n    <div class=\"pr-ba rv\">\n      <div class=\"bac\">\n        <div class=\"bk\">Today<\/div>\n        <h4>Repricing without a floor<\/h4>\n        <ul><li><i>&times;<\/i>The floor is a round number somebody typed in once, unrelated to what the unit actually cost.<\/li><li><i>&times;<\/i>The repricer competes with a merchant who has one unit, no feedback and no intention of restocking.<\/li><li><i>&times;<\/i>You match a price war down to the bone and only see the damage weeks later in the settlement report.<\/li><li><i>&times;<\/i>Set-and-forget means a listing can sit out of the Buy Box for a month with nobody noticing.<\/li><li><i>&times;<\/i>Ageing stock keeps its optimistic price right up to the day the long-term storage fee arrives.<\/li><\/ul>\n      <\/div>\n      <div class=\"bac now\">\n        <div class=\"bk\">With MobyPricer<\/div>\n        <h4>Repricing inside guard rails<\/h4>\n        <ul><li><i>&check;<\/i>The floor is computed: landed cost, fees, and the minimum profit you decided you will accept.<\/li><li><i>&check;<\/i>You choose the competition &mdash; ignore sellers below a rating, ignore merchant-fulfilled offers, ignore one-unit listings.<\/li><li><i>&check;<\/i>When winning would mean breaking the floor, MobyPricer holds and reports it instead of chasing.<\/li><li><i>&check;<\/i>Buy Box share is measured by the hour, so a listing you have quietly lost shows up as a number.<\/li><li><i>&check;<\/i>Ageing units can walk down toward the floor on a schedule you approved, before storage does it for you.<\/li><\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d53e221 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"7d53e221\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307a5267 elementor-widget elementor-widget-html\" data-id=\"307a5267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">What it does<\/span>\n      <h2 class=\"pk-h\">Repricing decisions, made explicit<\/h2>\n      <p>Every rule below exists so that the outcome of a price war is a decision you made in advance rather than a surprise.<\/p>\n    <\/div>\n    <div class=\"pr-caps rv\"><article class=\"capc\"><div class=\"cn\">01<\/div><h4>A floor built from real numbers<\/h4><p>Landed cost from MobyScan, plus fees, plus your minimum ROI. It is a calculation, not a guess, and it recalculates when a fee changes underneath you.<\/p><\/article><article class=\"capc\"><div class=\"cn\">02<\/div><h4>Choose who counts as competition<\/h4><p>Filter by fulfilment method, seller rating, feedback count, stock depth and Buy Box eligibility. A merchant-fulfilled seller with two units and no history should not be setting your price.<\/p><\/article><article class=\"capc\"><div class=\"cn\">03<\/div><h4>Strategies by SKU or category<\/h4><p>Aggressive on fast movers, patient on slow ones, and a hold-the-price mode for products where you have genuine pricing power. Apply per SKU, per category or per supplier.<\/p><\/article><article class=\"capc\"><div class=\"cn\">04<\/div><h4>Velocity and age awareness<\/h4><p>Moby AI reads how a SKU is actually selling. Units ageing toward a storage surcharge can ease toward the floor on a schedule; when a competitor runs dry, the price walks back up.<\/p><\/article><article class=\"capc\"><div class=\"cn\">05<\/div><h4>Buy Box win analytics<\/h4><p>The share you held, the hours you lost, and which competitor took it. Repricing without this is just changing numbers and hoping.<\/p><\/article><article class=\"capc\"><div class=\"cn\">06<\/div><h4>Guard rails that do not bend<\/h4><p>Amazon&rsquo;s own minimum and maximum, MAP agreements, a per-SKU override and a global never-below-cost switch that no rule and no model can talk its way past.<\/p><\/article><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26cc6317 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"26cc6317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-152fe39f elementor-widget elementor-widget-html\" data-id=\"152fe39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">How it works<\/span>\n      <h2 class=\"pk-h\">Set it up once, then supervise<\/h2>\n      <p>The first hour of configuration is the whole job. After that MobyPricer should mostly be something you check, not something you operate.<\/p>\n    <\/div>\n    <div class=\"pk-flow rv\"><div class=\"flowi\"><div class=\"fno\">01<\/div><div><h4>Establish the floor<\/h4><p>Pull landed costs from your own data, add fees, set the minimum profit you will accept. Per SKU, per category, or one rule for everything.<\/p><span class=\"tool-tag\">Never below cost<\/span><\/div><\/div><div class=\"flowi\"><div class=\"fno\">02<\/div><div><h4>Define the competition<\/h4><p>Decide which sellers you are actually competing with. Most of the damage in a price war comes from reacting to offers you should have ignored.<\/p><span class=\"tool-tag\">Competitor filters<\/span><\/div><\/div><div class=\"flowi\"><div class=\"fno\">03<\/div><div><h4>Choose a strategy<\/h4><p>Match, undercut by a set amount, hold, or let the AI balance velocity against margin within the boundaries you have set.<\/p><span class=\"tool-tag\">Rules or AI<\/span><\/div><\/div><div class=\"flowi\"><div class=\"fno\">04<\/div><div><h4>Review the wins and losses<\/h4><p>Buy Box share by hour, price history per SKU, and the moments where the floor stopped a sale. Adjust from evidence rather than instinct.<\/p><span class=\"tool-tag\">Win analytics<\/span><\/div><\/div><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff03498 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"4ff03498\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b450151 elementor-widget elementor-widget-html\" data-id=\"6b450151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wave\" aria-hidden=\"true\" style=\"background:#fff;height:80px\"><svg viewBox=\"0 0 1440 80\" preserveAspectRatio=\"none\"><path d=\"M0 40 C260 75 480 8 760 35 C1040 62 1220 15 1440 42 L1440 80 L0 80 Z\" fill=\"rgba(20,14,51,.25)\"\/><path d=\"M0 52 C260 82 480 22 760 48 C1040 72 1220 30 1440 55 L1440 80 L0 80 Z\" fill=\"#140E33\"\/><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c67dea e-con-full mt-sec e-flex e-con e-parent\" data-id=\"45c67dea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26049e1 elementor-widget elementor-widget-html\" data-id=\"26049e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pr-deep\">\n  <div class=\"wrap\">\n    <div class=\"pr-art rv\">\n<div class=\"ar\">\n  <div class=\"ar-top\"><i><\/i><i><\/i><i><\/i><b>Floor calculator &middot; one SKU<\/b><\/div>\n  <div class=\"ar-b\">\n    <div class=\"ar-row\"><span>Landed cost &middot; from MobyScan<\/span><b>what you paid<\/b><\/div>\n    <div class=\"ar-row\"><span>Prep &amp; inbound freight<\/span><b>what you set<\/b><\/div>\n    <div class=\"ar-row\"><span>FBA fulfilment<\/span><b>your size tier<\/b><\/div>\n    <div class=\"ar-row\"><span>Referral fee<\/span><b>your category rate<\/b><\/div>\n    <div class=\"ar-row\"><span>Minimum profit you set<\/span><b>your ROI floor<\/b><\/div>\n    <div class=\"ar-row tot\"><span>Floor price<\/span><b>the sum of the above<\/b><\/div>\n  <\/div>\n  <div class=\"ar-foot\"><span>Recalculated whenever a fee changes<\/span><span>Illustration<\/span><\/div>\n<\/div><\/div>\n    <div class=\"rv\">\n      <span class=\"sec-tag on-dark\">The number everything hangs on<\/span>\n      <h3>A floor is not a round number you feel comfortable with<\/h3>\n      <p>It is the price below which a sale actively costs you money, and it moves every time a fee or a freight rate moves. MobyPricer computes it from the same landed cost your accounting uses, so the answer is the same in both places &mdash; and so a change in fees updates your prices instead of quietly eating your margin.<\/p>\n      <ul class=\"pr-tick\"><li><svg width=\"18\" height=\"18\"><use href=\"#i-check\"\/><\/svg>Landed cost arrives from MobyScan at sourcing and stays on the unit.<\/li><li><svg width=\"18\" height=\"18\"><use href=\"#i-check\"\/><\/svg>Referral and fulfilment fees are pulled per SKU, so the floor is right for that size tier and category.<\/li><li><svg width=\"18\" height=\"18\"><use href=\"#i-check\"\/><\/svg>Your minimum acceptable profit is a policy you set, not something a model is allowed to negotiate away.<\/li><li><svg width=\"18\" height=\"18\"><use href=\"#i-check\"\/><\/svg>When a fee schedule changes, every affected floor moves that night and you get a list of what shifted.<\/li><\/ul>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15c5fb20 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"15c5fb20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1488a34a elementor-widget elementor-widget-html\" data-id=\"1488a34a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wave\" aria-hidden=\"true\" style=\"background:#140E33;height:70px\"><svg viewBox=\"0 0 1440 70\" preserveAspectRatio=\"none\"><path d=\"M0 30 C240 65 520 5 780 38 C1040 68 1240 20 1440 40 L1440 70 L0 70 Z\" fill=\"#F3F7FC\"\/><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-551fdc50 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"551fdc50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45d8b8b9 elementor-widget elementor-widget-html\" data-id=\"45d8b8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">Better together<\/span>\n      <h2 class=\"pk-h\">A repricer is only as good as the data behind it<\/h2>\n      <p>MobyPricer is deliberately dependent on the rest of the suite, because guessing at cost is how repricers go wrong.<\/p>\n    <\/div>\n    <div class=\"pr-with rv\"><a class=\"withc\" href=\"\/mobyscan\/\" style=\"--wc:var(--m-scan)\"><i class=\"wd\"><\/i><div><h4>MobyScan <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/h4><p>Landed cost captured at sourcing becomes the floor automatically.<\/p><\/div><\/a><a class=\"withc\" href=\"\/mobylister\/\" style=\"--wc:var(--m-lister)\"><i class=\"wd\"><\/i><div><h4>MobyLister <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/h4><p>Minimum and maximum price are set the moment a listing is created.<\/p><\/div><\/a><a class=\"withc\" href=\"\/mobyshelf\/\" style=\"--wc:var(--m-shelf)\"><i class=\"wd\"><\/i><div><h4>MobyShelf <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/h4><p>Stock age and sell-through rate feed the ageing strategies.<\/p><\/div><\/a><a class=\"withc\" href=\"\/mobypoint\/\" style=\"--wc:var(--m-point)\"><i class=\"wd\"><\/i><div><h4>MobyPoint <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/h4><p>Settlement data confirms the margin you thought you were protecting.<\/p><\/div><\/a><\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be2375d e-con-full mt-sec e-flex e-con e-parent\" data-id=\"6be2375d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d54de35 elementor-widget elementor-widget-html\" data-id=\"3d54de35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wave\" aria-hidden=\"true\" style=\"background:#F3F7FC;height:70px\"><svg viewBox=\"0 0 1440 70\" preserveAspectRatio=\"none\"><path d=\"M0 45 C200 15 460 70 720 40 C980 10 1240 62 1440 32 L1440 70 L0 70 Z\" fill=\"#140E33\"\/><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e96f220 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"e96f220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ece6186 elementor-widget elementor-widget-html\" data-id=\"6ece6186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-quote\">\n  <div class=\"wrap rv\">\n    <span class=\"qm\">&ldquo;<\/span>\n    <blockquote>Losing the Buy Box costs you a sale. Winning it below cost costs you the business.<\/blockquote>\n    <p>MobyPricer is built around that asymmetry: compete hard to the floor, and never one cent past it.<\/p>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f8cf515 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"6f8cf515\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4787f4 elementor-widget elementor-widget-html\" data-id=\"5f4787f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"wave\" aria-hidden=\"true\" style=\"background:#140E33;height:70px\"><svg viewBox=\"0 0 1440 70\" preserveAspectRatio=\"none\"><path d=\"M0 40 C220 10 480 65 740 32 C1000 2 1240 55 1440 28 L1440 70 L0 70 Z\" fill=\"#FFFFFF\"\/><\/svg><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e88b2fc e-con-full mt-sec e-flex e-con e-parent\" data-id=\"1e88b2fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56608321 elementor-widget elementor-widget-html\" data-id=\"56608321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec\">\n  <div class=\"wrap\">\n    <div class=\"pk-head rv\">\n      <span class=\"sec-tag\">Getting it<\/span>\n      <h2 class=\"pk-h\">Buy MobyPricer on its own, or as part of a plan<\/h2>\n      <p>If you are competing on more than a handful of listings, this is usually the tool that changes the monthly number most.<\/p>\n    <\/div>\n    <div class=\"pr-buy rv\">\n      <div class=\"buyc\">\n        <div class=\"bk\">MobySolo PRO<\/div>\n        <div class=\"amt\">$149<small>\/month<\/small><\/div>\n        <p>Full PRO-grade repricing on its own &mdash; floors, competitor filters, strategies and win analytics for a single seller account.<\/p>\n        <a class=\"btn btn-solid on-dark btn-pill\" href=\"https:\/\/moby6.mobytechsuite.com\/page-subscription\">Start free trial<\/a>\n        <span class=\"bfoot\">14-day trial &middot; no card needed<\/span>\n      <\/div>\n      <div class=\"pr-inplans\">\n        <p>MobyPricer is included from Anchovy upward, where the whole scan-list-reprice loop closes. On Minnow it can be one of your two chosen tools.<\/p>\n        <div class=\"pk-spec\">\n          <table>\n            <thead><tr><th>Plan<\/th><th>From<\/th><th>MobyPricer<\/th><\/tr><\/thead>\n            <tbody><tr><td><a href=\"\/minnow\/\">Minnow<\/a><\/td><td><b>$49<\/b><\/td><td><span class=\"tg-off ar-tag\">Your pick<\/span><\/td><\/tr><tr><td><a href=\"\/anchovy\/\">Anchovy<\/a><\/td><td><b>$99<\/b><\/td><td><span class=\"yes\">Included<\/span><\/td><\/tr><tr><td><a href=\"\/dolphin\/\">Dolphin<\/a><\/td><td><b>$299<\/b><\/td><td><span class=\"yes\">Included<\/span><\/td><\/tr><tr><td><a href=\"\/octopus\/\">Octopus<\/a><\/td><td><b>$499<\/b><\/td><td><span class=\"yes\">Included<\/span><\/td><\/tr><tr><td><a href=\"\/whale\/\">Whale<\/a><\/td><td><b>$999<\/b><\/td><td><span class=\"yes\">Included<\/span><\/td><\/tr><\/tbody>\n          <\/table>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44431a5a e-con-full mt-sec e-flex e-con e-parent\" data-id=\"44431a5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11627772 elementor-widget elementor-widget-html\" data-id=\"11627772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"faq\" id=\"faq\">\n  <div class=\"wrap faq-wrap\">\n    <div class=\"faq-intro\">\n      <div class=\"rv\">\n        <span class=\"sec-tag\">FAQ<\/span>\n        <h2 class=\"sec-h\">MobyPricer,<br>in detail<\/h2>\n        <p class=\"sec-sub\">The questions that decide whether a seller trusts a repricer with their catalogue.<\/p>\n        <div class=\"faq-help\">\n          <b>Still weighing it up?<\/b>\n          <p>Tell our McKinney, TX team what your week actually looks like and we will tell you whether MobyPricer changes it &mdash; or whether another tool is the better first move.<\/p>\n          <a class=\"btn btn-solid btn-pill\" href=\"\/#contact\">Talk to us<\/a>\n          <a class=\"faq-tel\" href=\"tel:+12142146629\">214 214 MOBY<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"faq-list rv\">\n      <details class=\"fq\"><summary>How quickly does it react to a price change?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">MobyPricer watches your listings continuously and acts within Amazon&rsquo;s own update limits. In practice the reaction speed is rarely what decides a price war &mdash; the floor and the competitor filters are. A repricer that reacts in seconds to a seller you should have ignored is faster at losing money.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Do I have to give it my cost data?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">For a real floor, yes. If landed cost is missing, MobyPricer can fall back to a percentage-based minimum, but that is a stopgap: it protects a number rather than a margin. Costs captured by MobyScan flow in on their own, which is the point of keeping them in one system.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Can it break Amazon&rsquo;s pricing policies?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">It works within them. Your Seller Central minimum and maximum are respected as hard boundaries, and MAP agreements can be entered per SKU so a rule cannot push a price under a contractual floor. Fair pricing policy violations usually come from unguarded automation, which is precisely what the guard rails exist to prevent.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>What if I am the only seller on a listing?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Then there is no race, and MobyPricer should not invent one. Hold mode keeps your price where you set it, with an optional slow test upward to find the ceiling. It will alert you when a new seller arrives.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>How does the AI differ from the rules?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">The rules decide what is allowed; the AI decides where to sit inside that. It reads sell-through rate, stock age, competitor behaviour and seasonality to choose a position between the floor and the ceiling. It cannot widen the boundaries you set &mdash; only choose within them.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Can I exclude specific SKUs?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Yes, individually or by category, supplier or tag. Some products should simply never be repriced automatically, and pretending otherwise is how sellers end up distrusting the whole tool.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>What happens when my offer is not Buy Box eligible?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">You will see it, which is more than most sellers get. Suppression, condition mismatches and eligibility problems appear in the win analytics rather than silently looking like a losing streak.<\/p><\/div><\/div><\/details><details class=\"fq\"><summary>Will it push prices up as well as down?<\/summary><div class=\"fq-body\"><div><p class=\"fq-a\">Yes. When the cheaper competitor sells out or leaves the listing, holding an artificially low price is just a donation. Upward moves respect your ceiling and any MAP rule you have set.<\/p><\/div><\/div><\/details>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3269ac11 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"3269ac11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ea1543 elementor-widget elementor-widget-html\" data-id=\"46ea1543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"pk-sec alt\" id=\"all-tools\">\n  <div class=\"wrap\">\n    <div class=\"pk-head mid rv\">\n      <span class=\"sec-tag\">The rest of the suite<\/span>\n      <h2 class=\"pk-h\">The Core Suite: seven tools, one shared record<\/h2>\n      <p>Every tool here reads and writes to the same catalogue, so turning another one on adds a capability rather than another login. Open any of them to see what it does.<\/p>\n    <\/div>\n    <div class=\"xnav tools rv\">\n      <a class=\"xc\" href=\"\/mobyscan\/\" style=\"--xc:var(--m-scan)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 8.5V5.5A1.5 1.5 0 015.5 4H9M15 4h3.5A1.5 1.5 0 0120 5.5v3M20 15.5v3a1.5 1.5 0 01-1.5 1.5H15M9 20H5.5A1.5 1.5 0 014 18.5v-3\"\/><path d=\"M7.5 9v6M11 9v6M14.5 9v6\"\/><\/svg><\/span>\n        <h4>MobyScan<\/h4>\n        <p>See profit, fees and rank before you buy.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobylister\/\" style=\"--xc:var(--m-lister);--xi:var(--mi-lister)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5.5 3.5h13a1.5 1.5 0 011.5 1.5v14a1.5 1.5 0 01-1.5 1.5h-13A1.5 1.5 0 014 19V5a1.5 1.5 0 011.5-1.5z\"\/><path d=\"M7.5 8.2l1.5 1.5L11.5 7M7.5 12.7l1.5 1.5 2.5-2.7M7.5 17.2l1.5 1.5 2.5-2.7M13.5 8.5h3.5M13.5 13h3.5M13.5 17.5h3.5\"\/><\/svg><\/span>\n        <h4>MobyLister<\/h4>\n        <p>Turn a scan into a live listing without re-typing it.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobypricer\/\" style=\"--xc:var(--m-pricer)\" aria-current=\"page\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M18.8 6.2A8 8 0 004.6 9.3\"\/><path d=\"M4.2 4.6v4.7h4.7\"\/><path d=\"M5.2 17.8A8 8 0 0019.4 14.7\"\/><path d=\"M19.8 19.4v-4.7h-4.7\"\/><path d=\"M9.4 9.4h3.2l3 3-3.2 3.2-3-3z\"\/><\/svg><\/span>\n        <h4>MobyPricer<\/h4>\n        <p>Chase the Buy Box without breaking your floor.<\/p>\n        <span class=\"xhere\">You are here<\/span>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobyfixer\/\" style=\"--xc:var(--m-fixer);--xi:var(--mi-fixer)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M15.2 8.1a.8.8 0 000 1.1l1.2 1.2a.8.8 0 001.1 0l2.9-2.9a4.7 4.7 0 01-6.2 6.2l-5.4 5.4a1.65 1.65 0 01-2.3-2.3l5.4-5.4a4.7 4.7 0 016.2-6.2z\"\/><path d=\"M3.6 4.4H7l2.4 2.4M3.2 9.2h3.9l1.5 1.5M4.6 14h2\"\/><circle cx=\"2.5\" cy=\"4.4\" r=\"1.05\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"2.1\" cy=\"9.2\" r=\"1.05\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"3.5\" cy=\"14\" r=\"1.05\" fill=\"currentColor\" stroke=\"none\"\/><\/svg><\/span>\n        <h4>MobyFixer<\/h4>\n        <p>Details coming soon.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobyshelf\/\" style=\"--xc:var(--m-shelf)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 3.5v17M20 3.5v17M4 10h16M4 17.5h16M4 3.5h16\"\/><path d=\"M7 5.5v4.5M9.5 5.5v4.5M12 5.5v4.5\"\/><rect x=\"6.5\" y=\"12.5\" width=\"4\" height=\"4.5\" rx=\".5\"\/><rect x=\"13\" y=\"12.5\" width=\"4.5\" height=\"4.5\" rx=\".5\"\/><\/svg><\/span>\n        <h4>MobyShelf<\/h4>\n        <p>Stock that stays honest across warehouses.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobychannel\/\" style=\"--xc:var(--m-channel)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"5\" r=\"2.4\"\/><circle cx=\"5\" cy=\"18\" r=\"2.4\"\/><circle cx=\"19\" cy=\"18\" r=\"2.4\"\/><circle cx=\"12\" cy=\"13\" r=\"2.2\"\/><path d=\"M12 7.4v3.4M10.3 14.5l-3.6 2M13.7 14.5l3.6 2\"\/><\/svg><\/span>\n        <h4>MobyChannel<\/h4>\n        <p>Take the same catalogue beyond Amazon.<\/p>\n      <\/a>\n      <a class=\"xc\" href=\"\/mobypoint\/\" style=\"--xc:var(--m-point)\">\n        <span class=\"xi\"><svg width=\"26\" height=\"26\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6.5 3.5h8a1.5 1.5 0 011.5 1.5v14a1.5 1.5 0 01-1.5 1.5h-8A1.5 1.5 0 015 19V5a1.5 1.5 0 011.5-1.5z\"\/><path d=\"M7.5 6h6v3.5h-6zM8 12.5h1.2M10.4 12.5h1.2M8 15.5h1.2M10.4 15.5h1.2M16 8.5h2a1 1 0 011 1V16\"\/><\/svg><\/span>\n        <h4>MobyPoint<\/h4>\n        <p>Every Amazon payout reconciled to the cent.<\/p>\n      <\/a>\n    <\/div>\n    <p style=\"text-align:center;margin-top:26px\"><a class=\"arrow-link\" href=\"\/#fleet\">See how they hand off to each other <svg width=\"18\" height=\"18\"><use href=\"#i-arrow\"\/><\/svg><\/a><\/p>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18f13226 e-con-full mt-sec e-flex e-con e-parent\" data-id=\"18f13226\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e88d51 elementor-widget elementor-widget-html\" data-id=\"73e88d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/mobytechsuite.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Products\", \"item\": \"https:\/\/mobytechsuite.com\/#fleet\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"MobyPricer\"}]}, {\"@type\": \"SoftwareApplication\", \"name\": \"MobyPricer\", \"applicationCategory\": \"BusinessApplication\", \"operatingSystem\": \"Web\", \"description\": \"Rule-based and AI repricing that competes for the Buy Box inside a floor built from your actual landed cost. Choose which sellers count as competition and never sell below cost.\", \"brand\": {\"@type\": \"Brand\", \"name\": \"MobyTech Suite\"}, \"offers\": {\"@type\": \"Offer\", \"price\": \"149\", \"priceCurrency\": \"USD\", \"url\": \"https:\/\/mobytechsuite.com\/mobypricer\/\"}}, {\"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How quickly does it react to a price change?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"MobyPricer watches your listings continuously and acts within Amazon\u2019s own update limits. In practice the reaction speed is rarely what decides a price war \u2014 the floor and the competitor filters are. A repricer that reacts in seconds to a seller you should have ignored is faster at losing money.\"}}, {\"@type\": \"Question\", \"name\": \"Do I have to give it my cost data?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"For a real floor, yes. If landed cost is missing, MobyPricer can fall back to a percentage-based minimum, but that is a stopgap: it protects a number rather than a margin. Costs captured by MobyScan flow in on their own, which is the point of keeping them in one system.\"}}, {\"@type\": \"Question\", \"name\": \"Can it break Amazon\u2019s pricing policies?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It works within them. Your Seller Central minimum and maximum are respected as hard boundaries, and MAP agreements can be entered per SKU so a rule cannot push a price under a contractual floor. Fair pricing policy violations usually come from unguarded automation, which is precisely what the guard rails exist to prevent.\"}}, {\"@type\": \"Question\", \"name\": \"What if I am the only seller on a listing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Then there is no race, and MobyPricer should not invent one. Hold mode keeps your price where you set it, with an optional slow test upward to find the ceiling. It will alert you when a new seller arrives.\"}}, {\"@type\": \"Question\", \"name\": \"How does the AI differ from the rules?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The rules decide what is allowed; the AI decides where to sit inside that. It reads sell-through rate, stock age, competitor behaviour and seasonality to choose a position between the floor and the ceiling. It cannot widen the boundaries you set \u2014 only choose within them.\"}}, {\"@type\": \"Question\", \"name\": \"Can I exclude specific SKUs?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, individually or by category, supplier or tag. Some products should simply never be repriced automatically, and pretending otherwise is how sellers end up distrusting the whole tool.\"}}, {\"@type\": \"Question\", \"name\": \"What happens when my offer is not Buy Box eligible?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"You will see it, which is more than most sellers get. Suppression, condition mismatches and eligibility problems appear in the win analytics rather than silently looking like a losing streak.\"}}, {\"@type\": \"Question\", \"name\": \"Will it push prices up as well as down?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. When the cheaper competitor sells out or leaves the listing, holding an artificially low price is just a donation. 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